Publisert: 29.08.24 av Vetle Misje

Lesetid: 2min.

Press Release 29.08.24

Hallingdal’s long-distance skiing queen enters sponsorship with Kantefølflak

Emilie Fleten from Gol, one of the world's top long-distance skiers, has signed a two-year sponsorship agreement with Kantefølflak AS, the manufacturer of "Kantefølflak - Crispy adventures."

Emilie Fleten, from Gol in Hallingdal, has entered into a two-year sponsorship agreement with Kantefølflak AS, the brand behind Kantefølflak. Emilie is one of the world’s top long-distance skiers and the reigning winner of the Vasaloppet and Marcialonga races as well as the overall Ski Classics champion for the 23/24 season. She competes for Team Ramudden.

– As Emilie’s private sponsor, we hope to contribute to her continuing the incredibly strong performance from last season and asserting herself at the top in this year’s Ski Classics, says Vetle Misje, sponsorship manager at Kantefølflak AS. At the same time, we hope that by promoting our brand, Emilie will make it more familiar to all those who have yet to taste our products, he adds.

Since its inception in 2020, Kantefølflak has expanded to stores nationwide and is available in certain national grocery chains as well as several local chains.

– We aim to elevate our brand to new heights and be the preferred choice for both mountain folk and everyone who wants to take something tasty on a trip or just enjoy at home in the evening, says founder and CEO Anders Medhus. Emilie will be a fantastic ambassador for us with her passion for mountains and sports, and her local connection to Hallingdal, he says.

– It’s really exciting to have a brand supplier with local origins as my private main sponsor in my continued efforts in the Ski Classics, says Emilie Fleten. As elite athletes and long-distance skiers, we need large amounts of energy. Some might be surprised at how much we eat, especially carbohydrates. Kantefølflak, which is high in carbohydrates, will be a perfect supplement to our regular and healthy diet, and it’s nice to indulge in something extra tasty occasionally, she says.

Both Emilie Fleten and Kantefølflak are aiming for the top of the podium and hope that many new consumers will try the Chips for the crispy adventures!